Dependability is top of mind.

For anyone who is looking for the confidence that comes from owning trusted, hard-working appliances, Maytag is the right choice — and for a number of reasons. Our reputation has quite a bit to do with a history of dependability, but our appeal to today's homebuyers also comes from breakthrough product features and attractive, up-to-date styles.

About the Consumer

• Grounded, conscientious, not fancy or pretentious.
• Likes to maintain a level of consistency and control in her life; looks for products she can trust to do what is expected of them.
• Value function over form; will pay for peace of mind.
• Believe good products are built with high quality materials and will last a long time, if the product does break, want service without issue.