At KitchenAid we're fine tuning our strategy based on on-going consumer research. As you may know, Kitchen Connectors are passionate about their homes, kitchens and creating exquisite culinary delights to share with friends and family.
About the Consumer
A total focus on Family is facilitated by a clean, organized, and beautiful home.
Cooking is used to draw family and friends together.
The kitchen is the hub of the home for a variety of activities.
Wants consistent performance and things to be easy.