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Powerful Brands

The Power of Trust

The Power of Trust

When we talk about Powerful Brands, we're talking about the power of trust. For more than 90 years, Whirlpool Corporation has proven a commitment to consumers by providing quality, reliability and efficiency in every product we create. By turning our focus onto consumer satisfaction and meeting their needs, we have been able to foster a relationship of trust. It's that trust in Whirlpool brands that has helped build customer loyalty year after year. As our partner in business, we invite you to leverage this heritage of trust to build homes of distinction.

Whirlpool®, Whirlpool Gold®, KitchenAid®, Maytag®, Jenn-Air® and Amana® appliance brands offer a complete range of design, features and affordability to match the demands and lifestyles of your homebuyers.

Our powerful brands help make your business more profitable.

WHIRLPOOL

The Whirlpool® brand commitment to quality can be seen in our home appliances that lead the industry in innovation and design.

KITCHENAID

The KitchenAid® brand appeals to your homebuyers who get great joy and satisfaction from creating beautiful homes and cooking and entertaining with delicious food. 


GLADIATOR

This "ultimate in garage organization" is easy to sell and can be quickly installed. Be sure to include it in your model homes.


MAYTAG

For anyone who is looking for the confidence that comes from owning trusted, hard-working appliances, Maytag is the right choice.


 

JENN-AIR

As you consider ways to give your kitchens greater gourmet appeal, it's crucial you recognize a key distinction: Some homeowners cook in order to eat — but a very select group of others cook in order to live.

 

AMANA

Life can be simple and still have its rewards, but not without some common sense. Amana appliances appeal to homeowners who are proud to exercise levelheadedness and steer clear of unnecessary fluff.