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Powerful Brands

The Power of Trust

The Power of Trust

When we talk about Powerful Brands, we're talking about the power of trust. For more than 90 years, Whirlpool Corporation has proven a commitment to consumers by providing quality, reliability and efficiency in every product we create. By turning our focus onto consumer satisfaction and meeting their needs, we have been able to foster a relationship of trust. It's that trust in Whirlpool brands that has helped build customer loyalty year after year. As our partner in business, we invite you to leverage this heritage of trust to build homes of distinction.

Whirlpool®, Whirlpool Gold®, KitchenAid®, Estate®, Maytag®, Jenn-Air® and Amana® appliance brands offer a complete range of design, features and affordability to match the demands and lifestyles of your homebuyers.

Our powerful brands help make your business more profitable.

WHIRLPOOL
For the Active Balancer.

Whirlpool® and Whirlpool Gold® are brands that your homebuying consumer trusts to deliver quality, imaginative home solutions that help her be incredibly productive. Whirlpool® products help her save time, manage space and produce results with less effort .


KITCHENAID
For the Home Enthusiast.

The KitchenAid® brand appeals to your homebuyers who get great joy and satisfaction from creating beautiful homes and cooking and entertaining with delicious food. They are true home enthusiasts. Their home reflects their style.


GLADIATOR
Turn empty garages into gold mines.

This "ultimate in garage organization" is easy to sell and can be quickly installed. Be sure to include it in your model homes.


ESTATE
Easy. Economical. Efficient.

The Estate® brand provides the customer with modern appliances that help the Home Pro achieve more with less.


MAYTAG
Recommended by mom, grandma...

The Maytag® brand brings a powerful heritage built over generations bringing the reliability in their appliances that so many Demanding Loyaltists count on.


JENN-AIR
Perfection? Absolutely.

The Jenn-Air® brand caters to the Proud Gourmet, creating refined appliances that strive to respond to every need of the true connoisseur.


AMANA
The art of common sense.

The Amana® brand of appliances brings smart everyday features and performance for the Practical-minded shopper who seeks simplicity.