• Slider_KA_Dark

    ​Your Inside Advantage

    Every kitchen. Every budget. Every homebuyer. Working with Whirlpool Corporation you have access to brands, products and consumer insights that are only available from the world's largest appliance manufacturer. That's your Inside Advantage.

    Learn More
  • Whirlpool-Redesign-Master_03

    Family of Brands

    Amana®. Whirlpool®. Maytag®. KitchenAid®. Jenn-Air®Five leading brands. One powerful portfolio. No other appliance manufacturer offers the depth and breadth of the Whirlpool family of brands.

    Learn More
  • WP_Slider_1024x410_Bob_notype

    ​Why ​Choose Whirlpool?

    We offer professionals five distinct advantages that set us apart from our competitors. Bob Bergeth explains the Whirlpool Corporation difference.

    Learn More

Latest Videos

Positioned for the Future

Our commitment to the appliance industry is stronger than ever. See what that commitment means for you, our trade customer. 

Our Brands

Amana +

Value-Driven, Quality Basics

Amana brand has made it their mission to develop innovative and reliable appliances, since their doors first opened in 1934. Amana brand offers value-driven simplicity and straightforward functionality.

Whirlpool +

Helping Families Thrive

Whirlpool brand has been the authority on appliances for over 100 years. The most accessible brand in the portfolio, Whirlpool brand is in more U.S. homes than any other appliance brand.

Maytag +

What's Inside Matters®

Inside every Maytag® appliance is the tough, hard-working spirit of American dependability. It’s more than commercial grade gears and gaskets. It’s a dedication to working better, stronger and longer.

KitchenAid +

Here for the Making Since 1919

Since the introduction of its legendary stand mixer in 1919 and the very first dishwasher in 1949, KitchenAid brand has built on the legacy of these iconsto create a complete line of products designed for cooks.

Jenn-air +

Uncompromising Luxury

Every detail, obsessed over. Every feature precisely thought through. For consumers unwilling to compromise on design, technology and performance, Jenn-Air brand is an ideal choice.

​Top Stories

See all stories
  1. Welcome

    to your new Inside Advantage by Whirlpool Corporation.

    We’ve created a more engaging and interactive brand experience to provide you with the latest developments from Whirlpool Corporation.

  2. Same great access to product information and specs.

  3. Now with advanced search capabilities.

    Search for product information in the catalog or search the site content for relevant articles
    or resources.

  4. Better Resources to:

    Help you build your business and meet your customers’ needs.

  5. Customized resources related to your profession or business.

  6. Keeping you updated with:

    Featured product and corporate videos.

  7. Keeping you updated with:

    Access to brand information and insights.

  8. Keeping you updated with:

    Our latest product developments.

  9. To learn more:

    Check out the links to the Site Overview and FAQs. Here we try to answer the most common questions about InsideAdvantage.com and how to navigate the home page.